SMA Talent on Demand (TOD)®

Reinventing the Professional Services Firm Model

The SMA TOD® Platform

A case study published by the Institute for Management Development (IMD) in Lausanne, Switzerland by Professor Goutam Challagalla of IMD, Professor Bernard Jaworski of the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University, and Raghu Batta describes the launch of our client SMA’s Talent on Demand (TOD)® professional services management platform, built on TOD PRO™.

SMA CEO Ajay Patel and COO Jacque Keats were inspired by Uber and eHarmony’s use of technology to make the consumer journey transparent and convenient for their clients. They decided to leverage technology to change how SMA functioned and launched TOD® to change the process for acquiring and developing talent, and to transform the process for selling and staffing consulting projects.

You can read the full Case Study IMD-7-2160 at the IMD Business School website (paywall).

Dick Eassom
July 24, 2020. Written by

Dick Eassom

Proposal professional, Microsoft Word expert, and avid stamp collector