Professional Services

Reinventing Professional Service Firms

The Migration to a Client-Facing, Talent-on-Demand Platform

The Academy of Marketing Science recently published a paper by Professor Bernard Jaworski of the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University, and Ajay Patel, CEO of our client SMA, Inc., profiling how SMA, a professional service firm, managed to introduce a proprietary platform, Talent on Demand (TOD)®, that is revolutionizing both the demand-side and supply-side of professional services in the government sector for federal contractors.

SMA’s TOD® platform is built on TOD PRO®.

You can read the full article on the Springer Link website (paywall).

Dick Eassom
April 24, 2020. Written by

Dick Eassom

Proposal professional, Microsoft Word expert, and avid stamp collector